Environmental TV Commercial

This environmental TV Commercial was commissioned by a Scottish energy saving company called Direct Savings who were looking to promote a home heating system called 'Infranomics'.

Infranomics is an unusual product in that it does not require the use of traditional heaters to keep homes warm but rather it utilises a range of  everyday objects that can be  found in the home to distribute heat.

LA Media came up with a creative idea to deliver this as a full animation with a storyline structured around a family called 'The Toasties' trying to stay 'warm as toast' in their home.

The result is a very 'family friendly' style of visual engagement with the voices of the characters explaining the nature of the product.

This is only one example of what we finally produced but using the same creative thread we did make more.