Environmental TV Campaign - Its kids speak

This environmental tv campaign was the second animation in a hard hitting environmental campaign launched by West Lothian Council.

Its purpose is to help inform the general public about the health and economic implications of what can happen when people choose to sit in their car, engine idling and going nowhere.

It is a controversial message, and West Lothian Council anticipated a good deal of public resistance but the style of animation and the use of younger peoples voices allows the overall feel of the animation to be less dictatorial and more accessible to a wider audience.